Messaging 101 in Five Words - And Mnenomics to Remember Them

Concise. Differentiated. Memorable. Relevant. Singular.

That's it. The hardest part may be remembering them. So to help with that, I've developed a few witty mnemonic devices that roll off the tip of your tongue:

• Chondroitin Does Mean Reduced Soreness.
• Chloroform Drops Meandering Rowdy Savants.
• Creepy Dingoes Mesmerize Ranchers in Speedos (OK, that's six words...does "in" count?)

So there you have it - a full semester's worth of coursework in five words, plus a tool tossed in at no charge to help you remember them.

The way I figure it, I've just saved you $225 in marketing textbooks and one semester's worth of tuition coursework at $2,000. Plus, I've freed up your valuable time so you can invest your savings in the fantasy football league pool rather than spending Saturdays with the MBA group working on your team project.

And all I'm asking for is 50% of your winnings to help fund my kids' college.

Copyright @ Keith Chaitoff 2009